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Resume

Recent Professional Experience

The Hill, Washington, DC,  November 2021 - Present                                                                                                     

Social Media Engagement Manager, The Hill Events

  • Oversee the day-to-day management of @TheHillEvents social media channels 

  • Design digital and social media marketing assets for virtual and in-person events (i.e. digital news graphics for social media feeds, social promotional graphics, on-air graphics, table cards, etc.)

  • Monitor, analyze, and optimize social media activity based on analytics, leveraging data to achieve digital growth and audience development goals

  • Collaborate with reporters, moderators, producers, and event managers to promote The Hill's live event programs and editorial content

  • Ensure The Hill's event content follows brand and AP style guidelines, in addition to accessibility and SEO best practices

GZERO Media, Remote US-based,  May 2021 - November 2021                                                                                    

Digital Publishing and Social Media Consultant (Freelance)

  • Supported the digital newsroom by fact-checking and publishing content across the website and social media 

  • Drafted headlines and concise copy to promote GZERO Media's written, video, and audio content across social media, in addition to promoting virtual events and the GZERO World with Ian Bremmer PBS show

  • Tracking and monitoring social media and web analytics, including newsletters, to inform programming strategy and meet audience growth goals

  • Ensured GZERO Media's social media accounts were responsive to global and political news trends, in addition to ensuring published content met SEO and accessibility standards​

White, Good & Co. Advertising, Remote US-based,  August 2020 - May 2021                                                          

Public Relations & Account Services Coordinator​

Former Positions: Social Media Support, Account Services Support

  • Supported execution of client's media engagement strategy (i.e. building contact lists, drafting outreach materials, etc.) while assisting with the production of client's email marketing and newsletter campaigns

  • Led the implementation of client’s paid media campaigns across national and international markets

  • Assisted with the management and strategy behind clients' social media presence, tracking analytics and using social media data to optimize campaign strategies

  • Managed the CRM database for the agency while providing administrative support as needed

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Rock Ethics Institute, University Park, PA,  August 2020 - December 2020                                                                

Research Assistant for the Children, Media and Conflict Zones Lab

  • Supported the planning & promotion of a forthcoming book exploring the role of media interventions in the lives of children in conflict zones as a way of creating more effective peace communication strategies

  • Conducted directed research on the displacement of Sahrawi refugees and their media-use decisions

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Education

The Pennsylvania State University, December 2020

Master of International Affairs

Concentration in Environmental Resources & International Conflict

Participated in an integrated undergraduate-graduate program, completed degrees simultaneously (GPA: 3.93)

The Pennsylvania State University, December 2020

Bachelor of Arts in Advertising/Public Relations, History, and International Politics

- Minor in Latin American Studies; Graduated Magna Cum Laude with honors

- Schreyer Honors Scholar and Paterno Fellow (GPA: 3.92)

- Selected as the Bellisario College of Communications student marshal for the university’s fall 2020 commencement 

Professional skillset

Social Media Management (Sprout Social & Hootsuite)

Media Monitoring Tools (Meltwater & Cision)

Graphic Design Tools (Adobe Photoshop, Canva, etc.)

Adobe Creative Suite (Audition, Lightroom, Premier, Photoshop)

Excellent Organization and Time Management Skills

Website & Content Management Systems (i.e. WordPress, etc.)

Photography, photo editing, and digital asset management

Data Analysis (i.e. Google Analytics, CrowdTangle, SPSS, etc.)

Writing, editing, proofreading, and fact-checking

Podcast production, audio editing, and video editing

The Pennsylvania State University, University Park, PA,  January 2020 - June 2020                                               

Project Associate, Penn State's School of International Affairs

  • Worked with Professor Eleanor Brown, a leading property law, migration, and globalization scholar, to prepare her written materials for publication by proofreading and copyediting journal articles and a book manuscript about black West Indian migrants property success in the US

  • Performed literature reviews on diversity in corporate boardrooms for professor's research project

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Penn State Center for Global Business Studies, University Park, PA,  June 2019 - August 2020                         

Digital Outreach and Research Assistant

  • Managed the research center's digital presence and web content strategy, in addition to running the director's social media accounts, writing copy, designing graphics, and publishing content

  • Tracked and analyzed performance analytics to improve digital campaign strategies

  • Developed a social media strategy for the director's Twitter account that increased annual impressions by 20% and more than tripled the average number of engagements each post received after 1 year of implementation

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